AlpVision is proudly celebrating its 15th anniversary in June 2016. When we founded AlpVision in 2001, the company was a very early-stage startup in a garage. We had theoretical background related to steganography based on the Ph.D. work of Dr. Kutter and Dr. Jordan but had few ideas for commercial or industrial applications. Nevertheless, less than 2.5 years later, the company became profitable and has ever been since. Moreover, we pride ourselves for never having lost even a single customer since we started our activity in the brand protection industry. This, combined with the extremely low turnover of our technical personnel, makes us confident about the long-term sustainability of the company.