From April 23-25, 2015, the International New Anti-Counterfeiting Technology Exhibition took place in Shanghai, China. The event was held together with the CSITF-China Shanghai International Technology Fair, a gathering of over 900 exhibitors and 38â€™000 visitors. AlpVision used this opportunity to showcase its Cryptoglyph and Fingerprint authentication technologies. Both solutions generated a lot of interest among visitors. Consumer-led product authentication is of very high importance in China, as the problem of counterfeit consumer goods is widespread in that country. Visitors were also very interested in the use of smartphones for product authentication, as China currently tops global smartphone shipments. Finally, participants were excited about the benefits of digital solutions for product authentication, as they operate in a highly costsensitive environment.