According to the National Chamber Foundation, the estimated annual industry loss due to footwear counterfeiting in the U.S. is $12 billion. To combat counterfeit shoes, AlpVision offers the footwear industry its patented Fingerprint technology, a breakthrough covert anti-counterfeit solution that tracks and authenticates mass produced objects manufactured by molding. The solution applies to a wide variety of footwear items, including shoes, boots and sandals that have a rubber or plastic sole. The process simply requires capturing a digital image of the matte-finished sole during or post-production. The image is then used as a reference to perform product authentication. A regular iPhone equipped with AlpVision’s product authentication application can be used to verify the authenticity of the shoe.