AlpVision has been securing billions of products for many years using invisible features. Those features are either created on the packaging (Cryptoglyph) or are already existing on the product (Fingerprint). There is a third class of feature, the most obvious one, which consists of all the visual differences between the genuine and the counterfeit products. Examples are the differences found in the artwork of the packaging, in the hot-stamping areas, in the die-cut design, the shape of the tablets or the color of the product, etc. Those differences can be both microscopic details (10 to 100 µm) or macroscopic mistakes (several millimeters wide or even color or texture differences) made by the counterfeiter. Artwork Fingerprint can automatically detect these differences using a smartphone. We believe that this technology will be particularly beneficial to online retailers and marketplaces to provide a better shopping experience for their customers.