The 2nd Stakeholder Meeting on the Implementation of the European Union Tobacco Packaging Directive was held on the 15th of May 2017. The purpose of this directive is to define solutions on tobacco products in order to be able to perform their traceability and authentication. AlpVision has contributed actively to this legislation process. Indeed, we have long term experience in this field since our Cryptoglyph technology has been used at a very large scale for the authentication of tobacco products for many years. The core of the discussion was the report by Everis which analyzed the main technical aspects. We made an oral intervention to highlight several inconsistencies. We proposed recognition that smartphones can be used as an authentication device. Our intent is to keep on guiding the EU so that they may come up with a directive that will be both effective and technically realistic.