The World Customs Organization (WCO) was host to the 7th Global Congress on Combating Counterfeiting and Piracy, held in Istanbul, Turkey, from April 24-26. On this occasion, the WCO introduced the new mobile version of the Interface Public-Members (IPM), its online tool serving as an interface between frontline Customs officers and the private sector. One of the first authentication solutions company to join IPM Connected is AlpVision. Rights holders who use IPM will, if they wish, provide Customs officers with AlpVision’s instant authentication application available on standard smartphones. This collaboration harnesses WCO’s operational power and AlpVision’s technological expertise: Custom officers simply scan the barcode and if the product is secured by AlpVision, IPM automatically launches AlpVision’s application, allowing them to instantly verify the authenticity of the product.